Make for Marketing Automation Training Course

This instructor-led, live training in the UK (online or onsite) is aimed at advanced-level AI/ML engineers, data scientists, and tech innovators who wish to integrate AI capabilities into Make workflows to optimise and automate processes.

By the end of this training, participants will be able to:

• Understand AI and machine learning capabilities in automation.
• Integrate AI/ML models into Make workflows using APIs.
• Implement sentiment analysis, predictive modeling, and data-driven decision-making.
• Optimize and scale AI-driven automation workflows.

This instructor-led, live training in the UK (online or onsite) is aimed at advanced-level developers, system integrators, and technical operations teams who wish to enhance their automation processes by integrating external APIs with Make.

By the end of this training, participants will be able to:

• Understand Make’s API and how to extend its functionality.
• Work with APIs to integrate third-party applications.
• Create custom connectors for unsupported applications.
• Use advanced automation techniques with Make and APIs.

A brand's digital presence is essential for a business's survival in today's connected world.

This instructor-led, live training is aimed at marketing professionals of all levels who wish to strengthen a business's online brand positioning, evaluate brand performance and manage brand image and reputation through conducting a thorough Online Brand Audit.

The sum of multiple online touch points will ultimately shape how your target audiences perceive your company, and whether or not they choose to do business with you.

An online brand audit has become standard practice for businesses to evaluate and strengthen their brand positioning in a given market.

In addition to assessing your brand's owned online assets for strengths and weaknesses, this audit will dissect how your brand is being spoken about on online channels your business doesn't own, to evaluate brand perception.

By the end of conducting an online brand audit, you'll be empowered to develop a transformative brand marketing strategy that aligns with greater business goals.

Although this course falls under the category of 'Brand Management', it touches so many other disciplines within an organization; from customer experience and online user journeys to uncovering insights to marketing strategy and planning.

By the end of this training, participants will be able to:

• Evaluate a brand's online presence for strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and strengthen a brand's positioning in a given market.
• Build a results-driven brand strategy and integrated online marketing communication plan.
• Conduct a competitive brand analysis and build industry perceptual maps.
• Conduct an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Uncover valuable insights about how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Use AI to make conducting routine brand audits more efficient.

This instructor-led, live training in the UK (online or onsite) is aimed at beginner-level to intermediate-level social media managers and marketing professionals who wish to build and manage online communities, create impactful content strategies, and enhance brand engagement.

By the end of this training, participants will be able to:

• Define target audiences and tailor social media strategies accordingly.
• Select appropriate social media platforms based on business goals.
• Create effective content strategies, including content pillars, formats, and calendars.
• Analyze competitors to refine social media tactics.
• Develop paid ad campaigns and measure their success.
• Engage and moderate online communities effectively.
• Handle social media crises and maintain brand reputation.
• Implement ethical best practices and social media policies.

This training is best suitable for people into Digital Marketing and Strategies. The training covers the concepts essential to gain a traction on the digital media. It provides the delegates with an introduction to key digital marketing concepts, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO. By the end of the training we understand the importance of analytics and good strategy with suitable examples.

Digital sales combine traditional sales techniques with modern digital channels to reach, engage, and retain customers more effectively. This training equips participants with practical strategies and tools to optimise their digital presence, improve customer experience, and drive measurable business growth.

This instructor-led, live training (online or onsite) is aimed at beginner-level to intermediate-level sales professionals who wish to enhance their digital selling and customer engagement skills to achieve stronger sales results in online environments.

Upon completion of this training, participants will be able to:

• Use digital channels effectively to attract and convert new customers.
• Deliver engaging and professional online sales interactions.
• Build customer loyalty through consistent and personalized follow-up.
• Apply digital tools to optimise customer relationship management.
• Integrate practical techniques to increase conversion and retention rates.

Format of the Course

• Interactive lecture and discussion.
• Hands-on exercises using digital tools and scenarios.
• Practical simulations of real sales interactions.

Course Customisation Options

• This course can be adapted to your organization’s specific products, services, and digital sales strategy.

Participants, for 7 hours of training, learn about the Google advertising ecosystem,
where to display their ads, and the benefits of specific ad formats.
The training is practical - the participants spend most of their time on the Google
Ads advertising account, where they have the opportunity to manually configure the
campaign discussed by the campaign leader.
In addition to setting up the campaign itself, participants will learn how to optimise
them later to achieve satisfactory results.

The training is conducted by a practitioner, a person who regularly conducts
advertising campaigns on Google. The last 30 minutes of the course are dedicated
to the Q&A section, during which participants will have the opportunity to get
answers to questions about advertising in Google Ads.

Target Group:
The Google Ads Basic Course is intended for people who already have a basic
knowledge of internet marketing and want to deepen it with knowledge of the
largest Google advertising tool.

This instructor-led, live training in the UK (online or onsite) is aimed at intermediate-level IT professionals and automation engineers who wish to master advanced features of Make, optimise complex workflows, and handle error management effectively.

By the end of this training, participants will be able to:

• Utilize advanced features of Make for workflow automation.
• Optimize workflows using conditional logic, iterators, and error handling.
• Integrate multiple applications for seamless automation.
• Monitor and troubleshoot workflows for maximum efficiency.
• Implement best practices for scaling workflow automation solutions.

This instructor-led, live training in the UK (online or onsite) is aimed at intermediate-level professionals who wish to leverage Make for integrating various business applications, streamlining operations, and improving productivity.

By the end of this training, participants will be able to:

• Set up automated workflows between different business applications.
• Use Make to connect SaaS tools such as Google Workspace, Slack, Trello, and Stripe.
• Design and implement multi-step workflows without coding.
• Optimize and troubleshoot automated workflows.

This instructor-led, live training in the UK (online or onsite) is aimed at intermediate-level remote teams, project managers, and HR professionals who wish to automate collaboration and task management processes using Make.

By the end of this training, participants will be able to:

• Automate team collaboration tasks and notifications.
• Integrate Make with project management tools.
• Streamline HR and onboarding workflows.
• Improve task tracking and reporting with automation.

This instructor-led, live training in the UK (online or onsite) is aimed at intermediate-level data professionals who wish to use Make to build automated data pipelines and streamline data synchronization processes.

By the end of this training, participants will be able to:

• Set up automated data pipelines using Make.
• Integrate various data sources, including databases, CRMs, and cloud applications.
• Implement real-time data synchronization and transformation.
• Optimize and troubleshoot automation workflows.

This instructor-led, live training in the UK (online or onsite) is aimed at advanced-level DevOps professionals who wish to automate CI/CD pipelines, infrastructure monitoring, and cloud deployments using Make.

By the end of this training, participants will be able to:

• Automate CI/CD workflows using Make and integrate with Jenkins, GitHub, and Docker.
• Manage infrastructure automation for provisioning and monitoring cloud resources.
• Implement efficient workflow automation for code deployment, testing, and rollback strategies.
• Optimize infrastructure orchestration using Make’s advanced integrations.

This instructor-led, live training in the UK (online or onsite) is aimed at intermediate-level eCommerce professionals who wish to streamline their sales and inventory management processes using Make.

By the end of this training, participants will be able to:

• Integrate eCommerce platforms like Shopify, WooCommerce, and Etsy with Make.
• Automate inventory updates and order tracking across multiple platforms.
• Set up automated workflows for customer communication and support.
• Optimize sales and inventory management through advanced automation strategies.

This instructor-led, live training in the UK (online or onsite) is aimed at beginner-level participants who wish to learn the basics of workflow automation and simplify their daily tasks using Make.

By the end of this training, participants will be able to:

• Create and manage workflows in Make.
• Integrate different applications into workflows.
• Automate simple tasks such as data synchronization, notifications, and file management.
• Understand how to use pre-built templates and create custom workflows.
• Learn how to troubleshoot and debug workflows.

What you will get out of training:

• You will learn what the possibilities in the field of internet marketing are
• You will learn the specifics of advertising platforms and the importance of both SEO and analytics
• You will also learn how to prepare a marketing strategy for yourself and your company
• You will come out knowing the specifics of building a strategy and process
• You will learn how to cooperate with other digital agencies

Skills

• Strategy preparation
• Strategy evaluation in terms of performance
• Ability to choose priority platforms in the area of activity
• Building an appropriate and effective process of cooperation with agencies and evaluation of their results

Attitudes

• Conscious management of marketing activities (internal team or agency) and preparation of digital strategies
• Confidence in the activities carried out and awareness of the steps / tests taken