Bristol

Citypoint, Temple Gate, Bristol, united kingdom, BS1 6PL

The training rooms are located under a 2 minute walk from Bristol Temple Meads Railway station. From the main exit at Temp...

Bath

University of Bath Innovation Centre, Carpenter House, Bath, united kingdom, BA1 1UD,

Why not try somewhere different as a location for your training. Come to Bath which is located at the southern tip of the ...

Explore Our Courses

Digital Marketing for Software-as-a-Service (SaaS)

7 Hours
This instructor-led, live training in Bristol (online or onsite) is aimed at beginner-to-intermediate level general staff who wish to learn fundamental concepts of digital marketing, direct marketing strategies, and use SaaS tools for marketing effectively.By the end of this training, participants will be able to:
  • Gain a comprehensive understanding of digital marketing in the SaaS industry.
  • Develop practical skills in executing effective direct marketing strategies using digital tools.
  • Create and implement a digital marketing plan tailored for SaaS products.
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AI in Digital Marketing

7 Hours
This instructor-led, live training in Bristol (online or onsite) is aimed at marketers who wish to use AI to improve improve digital marketing strategies through valuable customer insights. By the end of this training, participants will be able to:
  • Leverage AI software to improve the way brands connect to users.
  • Use chatbots to optimize the user-experience.
  • Increase productivity and revenue through the automation of tasks.
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Digital Marketing

14 Hours
This training is best suitable for people into Digital Marketing and Strategies. The training covers the concepts essential to gain a traction on the digital media. It provides the delegates with an introduction to key digital marketing concepts, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO. By the end of the training we understand the importance of analytics and good strategy with suitable examples.
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Basic Google Ads

7 Hours
Participants, for 7 hours of training, learn about the Google advertising ecosystem,
where to display their ads, and the benefits of specific ad formats.
The training is practical - the participants spend most of their time on the Google
Ads advertising account, where they have the opportunity to manually configure the
campaign discussed by the campaign leader.
In addition to setting up the campaign itself, participants will learn how to optimize
them later to achieve satisfactory results. The training is conducted by a practitioner, a person who regularly conducts
advertising campaigns on Google. The last 30 minutes of the course are dedicated
to the Q&A section, during which participants will have the opportunity to get
answers to questions about advertising in Google Ads. Target Group:
The Google Ads Basic Course is intended for people who already have a basic
knowledge of internet marketing and want to deepen it with knowledge of the
largest Google advertising tool.
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Internet marketing in practice

7 Hours
What you will get out of training:
  • You will learn what the possibilities in the field of internet marketing are
  • You will learn the specifics of advertising platforms and the importance of both SEO and analytics
  • You will also learn how to prepare a marketing strategy for yourself and your company
  • You will come out knowing the specifics of building a strategy and process
  • You will learn how to cooperate with other digital agencies
Skills
  • Strategy preparation
  • Strategy evaluation in terms of performance
  • Ability to choose priority platforms in the area of activity
  • Building an appropriate and effective process of cooperation with agencies and evaluation of their results
Attitudes
  • Conscious management of marketing activities (internal team or agency) and preparation of digital strategies
  • Confidence in the activities carried out and awareness of the steps / tests taken
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Successful Google Ads for 2023

7 Hours
On this course you will learn about all techniques, processes and updates that are relevant for 2023. You will also learn about advanced Google Ads techniques such as running Performance Max and Shopping campaigns simultaneously which can help you to double up your revenue, advanced Search, YouTube and Discovery campaigns settings that will help you to succeed in a very competitive PPC world. The course can be adjusted to your business and your needs. If you want to advertise specific PPC niches like e-commerce, finance, real-estate, pharmacology, medicine, mobile app and more, the agenda of the course can be modified according to your specific request. You will also learn how to analyse data as well as tracking codes implementation via GTM to be able to track all sales and all events that matter to your business. The course can be adjusted to your business and your needs. If you want to advertise specific PPC niches like e-commerce, finance, real-estate, pharmacology, medicine, mobile app and more, the agenda of the course can be modified according to your specific request. The course is kept constantly updated to make sure you will learn all Google Ads updates at the time when the course is provided.  
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Testimonials (5)

Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.

Sithabiso - Vodacom
Course - Digital Marketing

I enjoyed the course from the beginning to the end.

Buzwe Bonga - Vodacom
Course - Digital Marketing

High level of understanding & articulation on point.

Randall - Vodacom
Course - Digital Marketing

Very informative

Bevan - Vodacom
Course - Digital Marketing

She was able to answer everyones questions easily...Clearly indication of her expertise.

Yunus - Vodacom
Course - Digital Marketing

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