Digital Sales Excellence: Customer Acquisition, Engagement, and Retention Training Course

A strong digital presence is crucial for business sustainability in today’s connected environment.

This live, instructor-led training is tailored for marketing professionals of all levels who aim to strengthen their business’s online brand positioning, evaluate brand performance, and manage brand image and reputation through a thorough Online Brand Audit.

The aggregate effect of various digital touchpoints dictates how target audiences perceive your organisation and their decision to do business with you.

Online brand audits have become a standard practice for businesses aiming to evaluate and enhance their market positioning.

In addition to evaluating the strengths and weaknesses of owned online assets, this audit dissects how the brand is perceived on external online channels not owned by the business, offering a deeper understanding of brand reputation.

Upon completing the online brand audit, participants will be empowered to develop a transformative brand marketing strategy aligned with broader business goals.

While this course falls under 'Brand Management', it encompasses numerous other disciplines within an organisation; from customer experience and online user journeys to insight discovery, marketing strategy, and planning.

By the end of this training, participants will be able to:

• Assess a brand’s online presence for strengths and weaknesses.
• Uncover a business’s online reputation and image.
• Identify and strengthen a brand’s positioning in a given market.
• Develop a results-driven brand strategy and an integrated online marketing communication plan.
• Conduct competitive brand analysis and create industry perceptual maps.
• Perform an SEO audit.
• Learn updated SEO guidelines relevant to the age of AI.
• Uncover valuable insights into how different customer groups perceive a business and its offerings.
• Manage online social listening.
• Utilise AI to increase the efficiency of routine brand audits.

This instructor-led, live training in the UK (available online or onsite) targets social media managers and marketing professionals at beginner to intermediate levels who seek to build and manage online communities, craft impactful content strategies, and boost brand engagement.

By the conclusion of this training, participants will be able to:

• Define target audiences and adapt social media strategies accordingly.
• Select the right social media platforms based on business goals.
• Develop effective content strategies, encompassing content pillars, formats, and calendars.
• Analyse competitors to refine social media tactics.
• Create paid ad campaigns and evaluate their success.
• Engage and moderate online communities effectively.
• Handle social media crises while maintaining brand reputation.
• Implement ethical best practices and social media policies.

This instructor-led digital marketing course in the UK provides professionals with the essential strategies required for success. Learners will explore SEO, PPC, social media, email, and mobile marketing, while mastering analytics and channel planning to drive measurable business growth.

This instructor-led live training in the UK (delivered online or on-site) is targeted at mid-level marketing professionals seeking to automate routine tasks, nurture leads effectively, and optimise customer engagement through workflow automation.

By the end of the session, participants will be able to:

• Use Make to automate marketing campaigns and lead nurturing workflows.
• Create personalised customer journey maps through integrated platforms.
• Synchronise data across marketing tools like Mailchimp, HubSpot, and social media platforms.
• Monitor and analyse automated workflows to optimise campaign performance.
• Adopt best practices for scalable marketing automation strategies.

This instructor-led live training in the UK (online or on-site) is designed for beginner to intermediate-level marketers looking to create, manage, and optimise advertising campaigns on major social media platforms.

By the end of this training, participants will be able to:

• Develop a structured approach to social media campaign creation.
• Set up and manage ad campaigns on Facebook, Google, and TikTok.
• Define campaign objectives and select the right ad formats.
• Identify and target the ideal audience for ad campaigns.
• Optimize ad performance using analytics and A/B testing.
• Allocate budgets effectively to maximize return on investment.