Course Outline

Introduction to Customer Communication

  • Importance of effective communication
  • Emotional intelligence applied to customer relations
    • Principles of emotional intelligence applied to difficult clients
    • Active listening and empathy
    • Strategic phrases to change a difficult client’s attitude
  • Characteristics of today’s customers
  • Factors that create a difficult client:
    • Their nature or personality
    • Their desire to gain extra benefits from their situation
    • Lack of understanding of sales conditions
    • Poor customer service received
    • Failure to meet product or service quality standards
    • Personal or financial damages due to inefficient service

Types of Conflicts in Commercial Relationships

  • Conflicts due to misunderstandings
  • Conflicts due to deduction errors
  • Conflicts due to unmet expectations

Handling Complaints and Claims

  • Identifying the problem
  • Assigning responsibility for conflict management
  • Techniques for handling objections (e.g., the “fog bank” technique)
  • Case study: handling a complaint about an unsatisfactory service

Strategies for Conflict Resolution

  • Steps for effective resolution
  • Active listening and proposing solutions
  • Specific techniques for dealing with difficult clients (e.g., the “mirror” technique)
  • Turning an objection into a sales opportunity
  • Other useful strategies

Self-Care and Emotional Management

  • Importance of self-care when dealing with complex clients
  • Techniques for managing stress and frustration

Customer Satisfaction Surveys and Service Evaluation

  • Purpose and importance of customer satisfaction surveys
  • Designing effective survey questions
  • Collecting and analyzing feedback data
  • Using insights to improve service quality and client retention

Additional Practical Cases with Participants

  • Role-playing: managing challenging customer interactions
  • Group analysis of real-world customer complaints
  • Developing a follow-up and service evaluation plan

Summary and Next Steps

Requirements

  • An understanding of customer service principles
  • Experience working in client-facing roles
  • Interest in developing communication and conflict resolution skills

Audience

  • Customer service representatives
  • Sales and account management staff
  • Supervisors and team leaders handling client relations
 14 Hours

Delivery Options

Private Group Training

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  • Pre-course call with your trainer
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    • Bespoke outlines
    • Practical hands-on exercises containing data / scenarios recognisable to the learners
  • Training scheduled on a date of your choice
  • Delivered online, onsite/classroom or hybrid by experts sharing real world experience

Private Group Prices RRP from £3800 online delivery, based on a group of 2 delegates, £1200 per additional delegate (excludes any certification / exam costs). We recommend a maximum group size of 12 for most learning events.

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