Course Outline
Positioning and AI-Assisted Content Creation
- Defining academic, institutional, and brand positioning
- Drafting persona-led content for web, email, and social media using AI
- Maintaining editing, quality control, and brand voice consistency with AI tools
Public Relations and Reputation Management
- Monitoring online reputation using AI-driven listening tools
- Proactive PR: Leveraging AI for media outreach and drafting press materials
- Crisis planning and response playbooks supported by AI alerts
Digital Marketing Optimisation and Analytics
- Segmentation and targeting via ML-based clustering
- Campaign A/B testing, uplift modelling, and attribution analytics
- Automated creative testing and budget optimisation workflows
Innovation in Educational Products and Services
- Identifying product opportunities through data-driven discovery
- Designing microcredentials, blended offerings, and AI-enabled services
- Rapid prototyping and pilot evaluation frameworks
Enhancing Academic Programmes with AI Differentiators
- Integrating AI features into curricula and student services
- Communicating programme value using AI-generated evidence and outcomes
- Partnership models with industry and AI vendors
Internal Communication, Change Management, and Digital Culture
- Cultivating internal support for AI initiatives
- Training, governance, and ethical considerations regarding AI use
- Roadmaps for capability-building and role adaptation
Events, Outreach, and Stakeholder Engagement
- Designing academic and outreach events enhanced by AI (logistics, personalisation)
- School engagement strategies and relationship mapping informed by AI insights
- Measuring event impact and follow-up conversion using analytics
Capstone: Strategic Plan for an AI-Enabled Marketing Initiative
- Group design: Defining objectives, tools, KPIs, and rollout plan
- Presentation and peer feedback on the strategic plan
- Roadmap for implementation and quick wins
Summary and Next Steps
Requirements
- Basic knowledge of marketing concepts
- Familiarity with digital channels is beneficial
- Willingness to adopt AI-driven tools and workflows
Audience
- Marketing managers in higher education
- Leads for institutional communications and PR
- Programme directors and innovation teams
Custom Corporate Training
Training solutions designed exclusively for businesses.
- Customised Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
- Flexible Schedule: Dates and times adapted to your team's agenda.
- Format: Online (live), In-company (at your offices), or Hybrid.
Price per private group, online live training, starting from £3200 + VAT*
Contact us for an exact quote and to hear our latest promotions
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
