Course Outline

Product Management Foundations

  • Understanding the role of the product manager
  • Digital product characteristics
  • Key competencies and responsibilities

Product Vision and Strategy

  • Crafting an actionable product vision
  • Strategic alignment with organisational goals
  • Defining outcomes and value propositions

Market and Customer Research

  • Discovery tools and research methods
  • Identifying customer needs and behaviours
  • Hypothesis validation and evidence gathering

Product Roadmapping

  • Creating structured and realistic roadmaps
  • Prioritisation techniques and frameworks
  • Communicating roadmap direction

Product Development and Delivery

  • Working effectively with delivery teams
  • Agile and iterative delivery considerations
  • Defining, reviewing, and refining product requirements

Product Performance and Measurement

  • Setting KPIs and performance metrics
  • Analysing product data for insights
  • Improving performance through informed decisions

Lifecycle Management and Evolution

  • Managing products through each lifecycle stage
  • Identifying opportunities for enhancement
  • Supporting long-term product resilience

Stakeholder Collaboration

  • Building alignment across functional teams
  • Managing expectations and communication
  • Facilitating informed product decisions

Preparation for the BCS Examination

  • Exam format and guidance
  • Study tips and recommended resources
  • Practice question review

Summary and Next Steps

Requirements

  • An understanding of core product management concepts
  • Experience with digital product delivery environments
  • Familiarity with basic business analysis practices

Audience

  • Professionals working in digital product roles who wish to strengthen competencies
  • Individuals preparing for the BCS Practitioner Certificate in Digital Product Management
  • Team members transitioning into structured product management practices
 21 Hours

Delivery Options

Private Group Training

Our identity is rooted in delivering exactly what our clients need.

  • Pre-course call with your trainer
  • Customisation of the learning experience to achieve your goals -
    • Bespoke outlines
    • Practical hands-on exercises containing data / scenarios recognisable to the learners
  • Training scheduled on a date of your choice
  • Delivered online, onsite/classroom or hybrid by experts sharing real world experience

Private Group Prices RRP from £5700 online delivery, based on a group of 2 delegates, £1800 per additional delegate (excludes any certification / exam costs). We recommend a maximum group size of 12 for most learning events.

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