Online or onsite, instructor-led live Social Media (Social Networking) training courses demonstrate through discussion and hands-on practice how to understand, plan and implement a Social Media strategy. Social Media courses cover both the business and technical aspects of implementing a successful Social Media initiative. Some of the topics covered in our courses include how to use Social Media Analytics to gather data from blogs and other websites to better understand customer sentiment and make better better decisions (e.g., in marketing campaigns, customer services, etc.).
Social Media training is available as "online live training" or "onsite live training". Online live training (aka "remote live training") is carried out by way of an interactive, remote desktop. Onsite live Social Media training can be carried out locally on customer premises in Glasgow or in NobleProg corporate training centers in Glasgow.
NobleProg -- Your Local Training Provider
Glasgow
69 Buchanan St, Glasgow, united kingdom, G1 3HL
The Buchanan Street Centre is located in the heart of Glasgow, in Scotland's most famous shopping and retail district. A major feature of this stunning large Victorian building is the impressive sandstone entrance archway giving access to four floors. Glasgow's fantastic array of shops, hotels, restaurants and bars are on the doorstep and Buchanan Street itself is home to a number of exclusive shops and recently won the Academy of Urbanism 'Great Street Award'. One of the fastest growing cities in the UK, Glasgow is Scotland's largest urban economy and is dominated by financial and business services, public administration, health and retail. It is one of Europe's 16 largest financial centres with a growing number of 'blue-chip' financial sector companies establishing significant operations or headquarters in the city. It also forms the western part of Scotland's 'Silicon Glen' hi-tech sector.
This training is best suitable for people into Digital Marketing and Strategies. The training covers the concepts essential to gain a traction on the digital media. It provides the delegates with an introduction to key digital marketing concepts, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO. By the end of the training we understand the importance of analytics and good strategy with suitable examples.
Participants, for 7 hours of training, learn about the Google advertising ecosystem, where to display their ads, and the benefits of specific ad formats. The training is practical - the participants spend most of their time on the Google Ads advertising account, where they have the opportunity to manually configure the campaign discussed by the campaign leader. In addition to setting up the campaign itself, participants will learn how to optimize them later to achieve satisfactory results.
The training is conducted by a practitioner, a person who regularly conducts advertising campaigns on Google. The last 30 minutes of the course are dedicated to the Q&A section, during which participants will have the opportunity to get answers to questions about advertising in Google Ads.
Target Group: The Google Ads Basic Course is intended for people who already have a basic knowledge of internet marketing and want to deepen it with knowledge of the largest Google advertising tool.
You will learn what the possibilities in the field of internet marketing are
You will learn the specifics of advertising platforms and the importance of both SEO and analytics
You will also learn how to prepare a marketing strategy for yourself and your company
You will come out knowing the specifics of building a strategy and process
You will learn how to cooperate with other digital agencies
Skills
Strategy preparation
Strategy evaluation in terms of performance
Ability to choose priority platforms in the area of activity
Building an appropriate and effective process of cooperation with agencies and evaluation of their results
Attitudes
Conscious management of marketing activities (internal team or agency) and preparation of digital strategies
Confidence in the activities carried out and awareness of the steps / tests taken
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Testimonials (1)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
Sithabiso - Vodacom
Course - Digital Marketing
Provisional Upcoming Courses (Contact Us For More Information)
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