Course Outline

Introduction to AI in Public Communication

  • Where ChatGPT fits into external communications workflows
  • Capabilities and boundaries when crafting public-facing messages
  • Responsible and ethical communication using AI tools

Drafting Public Notices and Announcements

  • Prompting ChatGPT for policy updates, alerts, and formal statements
  • Generating different versions for various platforms (web, print, social)
  • Ensuring factual accuracy and approval-readiness

Social Media Messaging with ChatGPT

  • Creating concise and platform-appropriate posts (X, LinkedIn, Facebook)
  • Adjusting tone and voice for audience alignment
  • Generating campaigns with hashtags, calls to action, and timing cues

Multilingual Content and Translation Support

  • Using ChatGPT for fast, accurate message translation
  • Adapting cultural tone and structure in citizen-facing content
  • Validating translated content for readability and accessibility

Templates and Reusable Prompts

  • Creating reusable content structures (FAQ responses, updates)
  • Embedding tone/style guidance in prompts
  • Using examples to train ChatGPT’s output structure

Managing Tone, Readability, and Accessibility

  • Using plain language principles in all outputs
  • Prompting for tone: informative, empathetic, reassuring, etc.
  • Reviewing output against accessibility and inclusion checklists

Summary and Next Steps

Requirements

  • An understanding of public communication workflows or external stakeholder messaging
  • No prior experience with AI or ChatGPT is required

Audience

  • Communications officers
  • Outreach coordinators
  • PR teams
 7 Hours

Delivery Options

Private Group Training

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  • Pre-course call with your trainer
  • Customisation of the learning experience to achieve your goals -
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    • Practical hands-on exercises containing data / scenarios recognisable to the learners
  • Training scheduled on a date of your choice
  • Delivered online, onsite/classroom or hybrid by experts sharing real world experience

Private Group Prices RRP from £1900 online delivery, based on a group of 2 delegates, £600 per additional delegate (excludes any certification / exam costs). We recommend a maximum group size of 12 for most learning events.

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