Course Outline
Introduction
- Why web analytics?
 - Adobe Analytics vs Google Analytics
 - Overview of Adobe Analytics Features and Architecture
 
Getting Started with Adobe Analytics
- Navigating the UI
 - Understanding Analysis Workspace, reports, dashboards, tools, etc.
 - How Adobe collects data from website visitors
 
Working with Reports
- Using Report Builder
 - Creating a report for mobile, video, path, visitor profile, retention, etc.
 - Interpreting a report
 
Working with Metrics
- Understanding the terms and metrics
 - Understanding conversion and traffic variables
 
Managing a Campaign
- Setting up a campaign
 - Tracking a campaign
 - Set targets and alerts
 
Analyzing Site Performance
- Understanding visitor behavior
 - Visitor acquisition
 - Visitor identification
 - Visitor segmentation
 - Reviwing conversion funnels
 - Measuring channel performance
 
Collaborating with Others
- Creating an engaging dashboard
 - Sharing a dashboard
 - Optimizing reports and visualizations for effective decision-making
 
Integrating with Excel
- Using Report Builder to move data
 
Troubleshooting
Summary and Conclusion
Requirements
- An understanding of web analytics concepts
 - Experience with Google Analytics is helpful but not necessary
 
Audience
- Analysts
 - Marketers
 
Delivery Options
Private Group Training
Our identity is rooted in delivering exactly what our clients need.
- Pre-course call with your trainer
 - Customisation of the learning experience to achieve your goals -
 - Bespoke outlines
 - Practical hands-on exercises containing data / scenarios recognisable to the learners
 - Training scheduled on a date of your choice
 - Delivered online, onsite/classroom or hybrid by experts sharing real world experience
 
Private Group Prices RRP from £3800 online delivery, based on a group of 2 delegates, £1200 per additional delegate (excludes any certification / exam costs). We recommend a maximum group size of 12 for most learning events.
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Public Training
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Testimonials (2)
the examples the trainer used in each subject which made it easier to understand
huda Alyassi - Dubai Government Human Resources Dept.
Course - Adobe XD
The trainer listened to my wishes and adjusted the training meeting my specific needs.