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Course Outline
Understanding “Brand”
- What is a “brand”?
- What is your company’s brand?
- What can I do to influence the strength of my company’s brand?
Basic Change Strategies
- The need for a company’s managers constantly to assess the current status of their part of the organisation – particularly when compared with its peers and competitors – and introduce pro-active (rather than re-active) changes
- The “STARS” model of Change Strategies and Planning
Change Management
- How / Why previous change has gone well?
- How / Why previous change has not gone well?
- Lessons to be learned from previous change initiatives (in your company and elsewhere)
- The 9 Change principles – and putting them into practice
- Lewin’s model of Change Implementation
- The Change Kaleidoscope
The Psychological Affects of change
- How am I feeling now? How are my colleagues felling now?
- How will I / they feel as a change process unfolds?
Customer / Stakeholder Relationships
- What is a Customer?
- What is a Stakeholder?
- How can I get the most from each Customer / Stakeholder interaction?
- The Service : Profit Chain
Financial Aspects of a Business
- Financial Statements:
- Balance Sheets
- Profit & Loss Accounts
- Financial Forecasts:
- Budgets
- Cash-Flow Forecasts
- Business Cases
Setting Objectives
- Vision / Mission Statements
- Objective Setting to meet deliver the Mission Statements
- Performance Management to exceed the agreed Objectives
Negotiating for Best Results
- Communication in Negotiation
- The importance of Effective Presentations
- Different Negotiating Strategies
- Comparing Strategies
- Building Rapport
- The 3-phase Negotiating Process
21 Hours
Testimonials (4)
Irma was attuned to us as learners and our business needs. It was clear that she was actively listening to us from the informed feedback she then provided.
Siobhan - Raintree
Course - Digital Marketing for Software-as-a-Service (SaaS)
Responses with solutions and practical use.
Agnieszka - AIRBUS HELICOPTERS POLSKA SP. Z O.O.
Course - Google AdWords: Beginner to Advanced
She was able to answer everyones questions easily...Clearly indication of her expertise.
Yunus - Vodacom
Course - Digital Marketing
I liked the alistair's knowledge and presentation style.