Course Outline

  • People Do Not Make Decisions In Vacuums
  • The psychology of numbers
  • How people evaluate prices in a series 
  • Using options to sell by comparison
  • How to create options for maximum sales, part 1
  • How to create options for maximum sales, part 2 
  • How to create options for maximum sales, part 3 
  • The effects of price endings in non-luxury markets 
  • Pricing for luxury goods 
  • How to increase perceived value in a bundle of goods 
  • Sale pricing
  • Negotiation and bid principles
  • Increasing perception of quality and value using price
  • Other pricing strategies

Requirements

This requires no real prerequisites, other than a desire to improve sales and business outcomes with the proven business ideas and science developed by some of the world's biggest companies and leading behavioural thinkers -- including Nobel prize winners.

  7 Hours
 

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