Course Outline

Introduction to Matomo

  • Why use Matomo?
  • Matomo vs Piwik PRO vs Google Analystics

Setting up Matomo

Selecting which Websites to Monitor

Working with the Dashboard

Understanding Visitor Activity

Actions

Referrals

Generating Reports

Summary and Next Steps

Requirements

  • Experience or interest in web analytics, data analysis, and market research

Audience

  • Web analysists
  • Data analysists
  • Market researchers
  • Marketing and sales professionals
  • System administrators
  21 Hours
 

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