Course Outline

Marketing Overview

  • Marketing - why, when and what for?
  • The 4Ps
  • Segmentation
  • Direct Marketing
  • Failed campaigns and how to avoid making the same mistake
  • Marketing for small business
  • Marketing for general practice
  • Social media – the benefits and the dangers

Checklist of tools for general practice marketing

Marketing Planning

  • Choosing the right segment
  • Choosing the right channel
  • Maximising cost savings
  • Guerilla marketing
  • Win Win partnerships to generate increased patient footfall
  • Special guidance focused on various socio-economic groups

Becoming a Patient Centred Practice

  • What is patient centred practice
  • Features and benefits
  • Service audit and what services to plan for
  • What do your patients want from you?

Patient surveys

  • Learn how to increase patient satisfaction
  • Identify the patient segments to target
  • Design a straightforward, practical questionnaire

Marketing Audit

  • Understand how to appraise and improve your marketing materials
  • The importance of the surgery leaflet
  • POS materials and how to use them

About the trainer

  • The business coach for this course works for the European Union as an expert consultant on the Horizon 2020 programme and is responsible for evaluating Primary Care funding proposals in regard to care of the elderly.
  • For five years, he worked for the largest independent medical media company in Europe in the role of Vice President Marketing and was a member of the management board. As a result, he has a good understanding of primary care best practice throughout Europe.

The trainer won an award for his client Roche, for designing the world’s best patient education programme.

  • For the past 12 years he has worked with the National Health Service in Primary Care as an advisor in the field of HR, strategy, patient retention, back office streamlining and the ethical attraction of new patients.
  • He teaches the executive MBA programme at one of the best economic universities in Europe

Requirements

None although you will benefit more if you take the strategic planning for General Practice course first

  14 Hours
 

Testimonials (3)

Related Courses

Related Categories