Statistic analysis in market research Training Course

Primary tabs

Course Language

This course is delivered in English.

Course Code


Duration Duration

28 hours (usually 4 days including breaks)

Requirements Requirements

Interest in the subject of market research, good knowledge of SPSS and statistics indicated completion of training "Statistics with SPSS Predictive Analytics SoftWare"

Overview Overview

Goal: Improving consumer behavior researcher workshop products and services

Addressees  The researchers, market analysts, managers and employees of marketing departments, sales departments primarily pharmaceutical and FMCG, students of socio-economic and everyone interested in market research

Course Outline Course Outline

Module 1 Quantitative research

  • Pre-treatment results
    • check the accuracy of the database
    • control of missing data
    • weighting observations
  • Statistical models
    • multiple regression
    • conjoint analysis
    • classification trees
  • Automate procedures in tracking studies
  • Analysis of data from a marketing experiment
  • The report and draw conclusions

Module 2 Qualitative Research

  • The transformation of qualitative data into a quantitative
  • Statistical models for qualitative data

Guaranteed to run even with a single delegate!
Public Classroom Public Classroom
Participants from multiple organisations. Topics usually cannot be customised
From £4150
Private Classroom Private Classroom
Participants are from one organisation only. No external participants are allowed. Usually customised to a specific group, course topics are agreed between the client and the trainer.
Private Remote Private Remote
The instructor and the participants are in two different physical locations and communicate via the Internet
From £3550
Request quote

The more delegates, the greater the savings per delegate. Table reflects price per delegate and is used for illustration purposes only, actual prices may differ.

Number of Delegates Public Classroom Private Remote
1 £4150 £3550
2 £2585 £2270
3 £2063 £1843
4 £1803 £1630
Cannot find a suitable date? Choose Your Course Date >>
Too expensive? Suggest your price

Related Categories

Course Discounts

Course Venue Course Date Course Price [Remote/Classroom]
RabbitMQ London, Barbican Mon, 2016-11-07 09:30 £1832 / £2432
MariaDB Database Administration Bristol, Temple Gate Wed, 2016-11-09 09:30 £1733 / £2333
MongoDB for Administrators London, Barbican Mon, 2016-11-14 09:30 N/A / £2432
MongoDB for Advanced Users Birmingham Wed, 2016-11-16 09:30 £1733 / £2358
Big Data Architect London, Barbican Mon, 2016-11-21 09:30 £4406 / £5756

Upcoming Courses

VenueCourse DateCourse Price [Remote/Classroom]
Birmingham Mon, 2016-11-07 09:30£3550 / £4725
Bristol, Temple GateMon, 2016-11-07 09:30£3550 / £4650
Aberdeen - Berry StreetMon, 2016-11-14 09:30£3550 / £4870
Plymouth Drake CircusMon, 2016-11-14 09:30£3550 / £4150
Belfast City CentreMon, 2016-11-28 09:30£3550 / £4550

Some of our clients