An Overture to Marketing Training Course

The essential thought behind marketing is that a company produces something of value to a consumer who is willing to pay an amount to make the business enterprise meaningful considering opportunity costs. Some companies sell products others sell services but they are all looking forward to adding that value and generating profit. This intervention introduces the participant to the field of marketing and its environment; strategic planning; market segmentation; consumer behavior; marketing mix; market research; marketing plan; product development; price setting; promotional programs; distribution; sales force and; international marketing.