Introduction to Advertising Training Course
Node ID: 5067
Duration
6 hours
Requirements
None
Public Course Dates
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Then just submit a public course date request now!
And we will organize the training at a location and date to suit you.
Request Public Course Date >>
| Date | Venue | Price | ||
|---|---|---|---|---|
| 2012-06-04 09:30 | London, Fleet Street | From 480 to 690 GBP Check! |
Overview
This one day course is designed for anyone who wants to manage and/or produce their own advertising effectively or is new to a marketing function and needs to understand how advertising works
Course Outline
- What advertising can and can’t do
- Setting advertising objectives, identifying the right audience and structuring an appropriate campaign plan
- Advantages and disadvantages of a range of traditional and ambient media
- Using a rate card and booking space
- How to brief a creative and other suppliers
- How advertising agencies work; typical structure and key roles
- The key elements of an advertisement; headlines, body copy, straplines
- What makes messages effective; using features, advantages and benefits; positioning; the principles of AIDA
- Using a response mechanism
- Other useful tools and techniques
