Introduction to Advertising Training Course

Book Public Course Now!Get closed/on-site Course Quote!Get distance Course Quote!
ID:
5067
Duration: 
6 hours
Tags: Advertising

Overview

This one day course is designed for anyone who wants to manage and/or produce their own advertising effectively or is new to a marketing function and needs to understand how advertising works 

Public: 
590 GBP per delegate

Closed, on-site or individual: get quote >>
Too expensive? Tell us your price!
All prices exclude VAT!

Following Courses

No following Courses Found.

Training Course Outline

  

 

  • What advertising can and can’t do
  • Setting advertising objectives, identifying the right audience and structuring an appropriate campaign plan
  • Advantages and disadvantages of a range of traditional and ambient media
  • Using a rate card and booking space
  • How to brief a creative and other suppliers
  • How advertising agencies work; typical structure and key roles
  • The key elements of an advertisement; headlines, body copy, straplines
  • What makes messages effective; using features, advantages and benefits; positioning; the principles of AIDA
  • Using a response mechanism
  • Other useful tools and techniques

 

Training Course Dates

No public course dates have been created for this course. Please contact us and we will arrange one for you.