Exploring Your Business Environment Training Course

Node ID: 5068
 

Duration

7 hours
 

Requirements

None

 

Public Course Dates

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Overview

This workshop will help you to analyse your business environment and make informed decisions accordingly

To enable delegates to take a thorough analytical approach to the environment in which they operate

The workshop will spend both days exploring each aspect of the macro and micro environments in detail and how changes in each will affect your business. Once the analysis is complete, delegates will then work on identifying internal systems for monitoring, reporting and acting on changes in your business environment. The workshop will be very much discussion-based, with some relevant case studies, but the focus very much on applying to the situation in hand.

 

Course Outline

Defining the business environment

  • Macro (PEST) analysis
  • Micro analysis

Defining the competitive environment

  • Porter’s Five Forces
  • Identifying market share
  • Identifying different competitive roles
  • General Electric matrix

SWOT analysis

Taking analysis forward

  • Drucker’s Organisational Objectives
  • Weinberg’s Trade-Offs
  • Ansoff’s Matrix
  • Setting up an alert and action system