Strategy

Vision

"Economic growth can no longer come from either putting more people to work - that is, from more resource input, as much of it has come in the past - nor from greater consumer demand. It can come only from a very sharp and continuing increase in the productivity of the one resource in which the developed countries still have an edge (and which they are likely to maintain for a few more decades): the productivity of knowledge work and of knowledge workers."

Peter F. Drucker: On the Profession of Management

Mission

To provide worldwide IT training and learning solutions in an effective, efficient, comfortable and interesting way.

Within 10 years, to become the most recognizable brand in the world.

To fill the gap between people who can and want to provide training and those who need it.

Values (behaviours)

1. Act in a boundary-less fashion - always search for and apply the best ideas, regardless of their source.

2. Automate repetitive tasks.

3. KISS - Keep It Simple Stupid.

4. A change in one part of a system should be reflected in all relevant places.

5. DO NOT do something if you do not understand what is it for. Try to find out and understand what the purpose of your work is.

6. Never let profit centre conflicts get in the way of doing what is right for the customer.

7. Give customers a good, fair deal. Great customer relations take time. DO NOT try to maximize short-term profits at the expense of building those enduring relationships.

8. Always look for ways to make it easier to do business with us.

9. Communicate daily with your customer. If they are talking to you, they cannot be talking to a competitor.

10. Do not forget to say thank you.

11. Operations should be fast and simple.

12. Value each other's time.

13. We should know our business best. We do not need consultants to tell us what to do.

14. Everyone in the company is responsible for creating values. If you think the values are wrong, you should modify them/create better ones.

15. Do not create unimportant and superfluous things. Sell first, then create. You can sell only useful things.